As you know, strong public relations efforts can often increase support for projects, enhance recognition in the community, and attract qualified candidates for membership. Rotary International’s Public Relations staff are available to support all Rotary clubs with professional counsel and resources to effectively communicate with the general public, media, and other organizations.

PR Resources

Humanity in Motion

All of Rotary's pre-produced public service announcements (PSAs) can be downloaded from the Web site:  www.rotary.org/humanityinmotion. Rotarians are encouraged to seek gratis and discounted rates to broadcast the PSAs in their communities. Rotarians can easily localize these materials to make them more appropriate for their community.  They can also be ordered through RI’s on-line shop here

Effective Public Relations Web site

Read more about public relations by visiting the Effective Public Relations section of RI’s Web site. Here you will find information on public relations writing, working with the media and additional resources that Rotarians can use to promote Rotary in their communities.

Rotary PR Tips

Every Rotarian responsible for club or district public relations is encouraged to Sign up to receive Rotary PR Tips, a biweekly newsletter that offers innovative ideas and examples related to sharing the Rotary story. You can also register for the newsletter by sending an e-mail to pr@rotary.org.

Fact Sheets

Rotary's Fact sheets provide information about Rotary's efforts on polio, water, peace, literacy, education and health. Download all fact sheets here.

Sample PR Presentation

This presentation (located in related documents) can be used if you have an opportunity to lead a PR discussion or give a presentation at a PETS, GETS, Institute or any other large Rotary meeting. Please feel free to use the full presentation or select slides and customize as appropriate.

The Club Public Relations Committee Manual

All club-level PR representatives should have a copy of The Club Public Relations Committee Manual. This manual provides each club with strategies to help promote local public relations efforts. Download this resource at: http://www.rotary.org/RIdocuments/en_pdf/226c_en.pdf

Effective Public Relations: A guide for Rotary Clubs

This resource is great for Rotarians new to PR. It provides background information on the practice of PR, writing tips, working with the media tips, case studies and a section focusing on social media. This item can be ordered through RI’s on-line shop here.

Media Crisis Guide

This resource helps Rotary clubs and districts work effectively and efficiently with the news media when unexpected events prompt inquiries from the press. The Media Crisis Guide can be ordered through RI’s on-line shop here

What’s Rotary? Wallet cards

The convenient wallet-size card answers frequently asked questions about the organization and scope of Rotary. A great handout to non-Rotarians, cards can be ordered through Rotary’s on-line shop here

This is Rotary brochure
A colorful illustrated brochure provides a brief overview of Rotary for prospective Rotarians and the general public. These can be gi ven to guests at your club meeting or to non-Rotarians. Order through Rotary’s on-line shop here

Start with Rotary Postcard and wallet card

Both postcard and wallet card feature an invitation to attend a Rotary club meeting. Send or distribute them to prospective members.

End polio now promotional materials

Spread the word that Rotary is committed to ending polio worldwide. In addition to Rotary’s new mini site, there are three new promotional materials including a brochure, a DVD, and a poster to help promote Rotary’s End polio now campaign. Order the materials here.

Gates Challenge Grant resources

Promote the Bill & Melinda Gates Foundation’s challenge grant with two new resources. Both the sample news release and sample letter to the editor can be localized by inserting information about your club’s or district’s local polio eradication efforts. Rotarians are encouraged to utilize these tools to promote Rotary’s comm itment to eradicating polio worldwide. The resources are available in all Rotary languages and can be downloaded here.

Rotary Centers Poster

The color poster promoting The Rotary Foundation's Rotary World Peace Fellowships can be ordered here

PR Grants

PR Grants

Rotary’s PR Grants enable districts to apply for grants up to US$10,000 to assist with the placement of paid advertisements to promote Rotary throughout their district. Application, frequently asked questions and key dates can be found here.

Rotary PR Counsel

Public Image Resource Group

The Public Image Resource Group (PIRG), appointed by the RI president each year, is a team of Rotarians that provides information and support to Rotary clubs and districts to help promote projects, share success stories, and explain what Rotary is and does through the media. Contact your Public Image Resource Group coordinator to learn how your club or district can get involved.

Other Resources

RSS Feed

If you have not done so already, RI encourages all clubs to Subscribe to RSS feed through the RI web site. This enables RI to send you updated news stories to include on your Web site, blog or newsletter. This will give you ideas how to best promote the current news of RI that ties in with your current club projects.

Rotary Emblem

Add Rotary’s emblem to your promotional materials including brochures, banners, posters, etc. Download Rotary’s emblem directly from the Web site here